My task is to read things not yet on the page.

Submitted by Robert Lockwood on Sat 23 Jan 2016

Many kitchen showrooms choose to give customers what they think they want, but that's not my approach.

My job is to figure out what you are GOING to want. Henry Ford said "If I'd asked customers what they wanted they would have told me a faster horse!" People don't know what they want until it is shown to them.

Nothing rings truer in our showroom where clients very rarely finish up with what they thought they were coming in to buy.